Gifts for Yourself

16 Gifts for Yourself Worth Treating Yourself To

Our top picks

  1. Best small treatKitsch satin pillowcase$18–$25Check price
  2. Best splurgeBose QuietComfort Ultra headphones$400–$450Check price
  3. Best for sleepHatch Restore 3 sunrise alarm$150–$180Check price

We may earn a commission if you buy through our links, at no extra cost to you. How we make money. Prices are typical ranges and change often, so check the retailer for today's price.

Buying yourself a gift isn't selfish. It's often the only way you get exactly what you want. Maybe you hit a milestone, survived a hard year, or your birthday is coming and you already know what nobody else will think to buy.

The rule behind this list: a good self-gift either improves something you do every day or gives you something you'll remember. Novelty buys feel good for a week. Daily-use upgrades feel good for years. Every pick below is a specific product, with a note on who it's right for and who should skip it.

Under $25

Kitsch satin pillowcase

$18–$25

It feels luxurious every single night, and many people find satin gentler on hair and skin than cotton, with fewer creases and less frizz in the morning. Kitsch's version has a hidden zip so it stays in place, and it's machine washable. It's one of the cheapest ways to make every day start a little better.

Best for
Anyone wanting a small, daily luxury.
Check price

LANEIGE Lip Sleeping Mask

$20–$24

A thick, berry-scented balm you put on at night and wake up to soft lips. It's a cult favourite for good reason. The little pot lasts for months, and it's the kind of small indulgence that feels special every evening without costing much. It's especially welcome in dry winter months.

Best for
Anyone with chronically dry lips.
Check price

A Domestika course in the skill you keep talking about

$10–$40

Watercolour, calligraphy, photography, embroidery, illustration: Domestika's video courses are taught by working creatives, and they often cost less than a takeout dinner on sale. The gift to yourself isn't the course but the hours you'll spend learning something that's just for you.

Best for
Lifelong learners and creative people.
Check price

$25 to $50

Aesop Resurrection hand balm

$35–$45

Aesop's hand balm smells like an expensive spa (mandarin, rosemary, cedar), absorbs without leaving hands greasy, and comes in a tube that looks good on a desk. It's a small luxury you'll reach for many times a day, which is exactly what makes a treat worth the price.

Best for
Anyone with dry hands and a love of good scents.
Check price

Paula's Choice 2% BHA exfoliant

$35–$40

If you've been meaning to "do something about" your skin, this is the cult product dermatologists and skincare fans have recommended for years. It's a leave-on liquid exfoliant that helps with clogged pores and uneven texture. It's a self-gift you'll see the results of in the mirror.

Best for
Anyone with oily skin, clogged pores or dull skin.
Check price

Boy Smells candle

$40–$50

Boy Smells candles come in pink-tinted jars and have complex, unusual scents (Kush, Cashmere, Hinoki Fantôme) that make a room feel like a boutique hotel. Lighting a good candle at the end of the day is a small ritual that marks the switch from work to rest.

Best for
Homebodies and scent lovers.
Check price

$50 to $100

Nespresso Aeroccino 3 milk frother

$90–$100

Hot or cold, silky milk foam at the press of a button. It turns home coffee into café-quality lattes and cappuccinos, and it cleans in seconds. It works with any coffee, not just Nespresso. If you're spending $6 a day at a café, it pays for itself in a few weeks.

Best for
Latte and cappuccino lovers.
Check price

lululemon The Mat 5mm

$90–$110

A grippy polyurethane top that doesn't slip even when you sweat, with enough cushioning for knees on hard floors. If you've been doing yoga or stretching on a thin, slippery mat, this is a noticeable upgrade that makes you want to roll it out. It's heavy, which is part of why it stays put.

Best for
Anyone committing to yoga, pilates or daily stretching.
Check price

Mejuri everyday jewellery

$60–$100

Mejuri built a following on the idea that you don't need to wait for someone else to buy you fine jewellery. Their small gold hoops, chains and rings are made to be worn every day, not saved for occasions. A piece you chose for yourself to mark a milestone carries its own story.

Best for
Anyone marking a milestone, like a promotion, a new job or a big birthday.
Check price

A professional massage

$80–$130

An hour of real relaxation beats almost any object, especially after a stressful stretch. Book a 60- or 90-minute massage at a local spa or independent therapist, and turn off your phone. If you carry tension in your shoulders from desk work, a deep tissue or sports massage can be a genuine reset.

Best for
Anyone stressed, sore or burned out.
Check price

Splurge-worthy ($100+)

Kindle Paperwhite

$150–$170

A whole library in one light, waterproof device with a warm-light screen that's easy on the eyes in bed. It's readable in bright sun, and the battery lasts weeks. Readers who get one tend to read more, because a book is always in their bag and borrowing library e-books is free through Libby.

Best for
Readers and travellers.
Check price

Bose QuietComfort Ultra headphones

$400–$450

Silence on demand for flights, commutes and open offices. Bose has been a leader in noise cancelling for decades, and the QuietComfort Ultra are known for how comfortable they are over long hours. People who own a great pair rarely go back. If you'll use them daily, the cost per use drops fast.

Best for
Commuters, travellers and remote workers.
Check price

Barefoot Dreams CozyChic throw

$150–$180

This is the famously soft throw that people buy once and then buy again as gifts. It's plush, drapey and machine washable, and it's the thing you'll grab every evening from October to April. It's expensive for a blanket, but it's used every day for years.

Best for
Anyone who lives on the couch in winter.
Check price

UGG Tasman slippers

$110–$130

Sheepskin-lined slip-ons with a sturdy sole, so they work for the porch, the mailbox and a coffee run as well as the house. They've become a style icon, but the real reason to buy them is that warm feet all winter feel like a luxury. They also hold up for years.

Best for
Work-from-home people and anyone with cold floors.
Check price

Hatch Restore 3 sunrise alarm

$150–$180

A bedside light that fades up like a sunrise to wake you gently, plus a sound machine and wind-down routines at night. For people who hate their phone alarm, or who want to stop scrolling in bed, it builds a calmer routine at both ends of the day.

Best for
Light sleepers and dark-winter risers.
Check price

Parachute Classic Turkish cotton robe

$110–$130

A hotel-quality robe that makes every morning and evening feel like a small spa moment. Parachute's classic robe is soft, absorbent Turkish cotton and gets softer with every wash. If you're still wearing the robe you got at 20, this is the upgrade.

Best for
Homebodies and slow-morning people.
Check price

How to choose a gift for yourself

Ask yourself three questions:

  1. What do I use every day that annoys me? A flat pillow, a slow coffee routine, a thin yoga mat, a broken bag. Upgrade that.
  2. What have I wanted for more than three months? If it’s still on your mind, it isn’t an impulse buy.
  3. What would help me feel rested? Sometimes the best gift is an experience, not a thing.

On a small budget, our cheap but thoughtful gifts guide has ideas mostly under $25. Several of them, like a photo book of a year you’re proud of, work just as well as a gift to yourself.

The cost-per-use test

A self-gift feels best when you use it often. Divide the price by how many times you’ll realistically use it in a year:

Gift Price Uses per year Cost per use
Satin pillowcase $22 365 6¢
Aeroccino frother $99 300 33¢
Bose headphones $429 450 (commutes and flights) 95¢
Novelty gadget $30 3 $10

It’s not a perfect science, but it explains why daily-use upgrades feel better than impulse buys.

Treat-yourself ideas by occasion

Occasion Ideas
Birthday The thing you’ve wanted all year, a solo lunch somewhere nice
Promotion or big win Mejuri jewellery, Bose headphones
After a hard time A massage, Hatch Restore, Barefoot Dreams throw
Just because A candle, a satin pillowcase, a new book
New Year A Domestika course, a yoga mat, a Kindle for a reading goal

After a hard stretch, you can also build yourself the drugstore spa night from our gift baskets on a budget guide for about $20. Retiring? The plan-matching table in retirement gifts for women works just as well when the next chapter is your own.

Experiences count too

Not every self-gift needs to be an object. A solo lunch somewhere you’ve always wanted to try, a night in a good hotel in your own city, a concert ticket for one, or a day off with nothing scheduled can mean more than anything in a box. If your year has been full of looking after other people, an experience that’s only about you may be the best gift on this list.

Avoid the self-gift regret

Wait 48 hours before any splurge over $100. If you still want it after two days, buy it without guilt. Keep receipts, and check the return policy. A self-gift that doesn’t fit your life is fine to send back.

Frequently asked questions

What is a good gift to buy yourself?

Something that upgrades your daily routine, like a satin pillowcase, a milk frother, a great throw, noise-cancelling headphones or a Kindle, or an experience like a massage or a class.

Is it okay to buy yourself a birthday gift?

Yes. Self-gifting is common and healthy, and it's often the best way to get exactly what you want. Many people set a budget and buy one thing they've wanted all year.

What should I buy myself after a hard year?

Something restorative: a massage, a Hatch Restore to fix your sleep routine, a Barefoot Dreams throw for evenings, or a class in something that's just for you.

How do I justify buying myself something expensive?

Divide the price by how often you'll use it. Headphones used on 500 commutes cost less per use than a $30 gadget used twice. Buy for use, not impulse, and wait a week before a big purchase.