16 Gifts for Yourself Worth Treating Yourself To
Our top picks
- Best small treatKitsch satin pillowcase$18–$25Check price
- Best splurgeBose QuietComfort Ultra headphones$400–$450Check price
- Best for sleepHatch Restore 3 sunrise alarm$150–$180Check price
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Buying yourself a gift isn't selfish. It's often the only way you get exactly what you want. Maybe you hit a milestone, survived a hard year, or your birthday is coming and you already know what nobody else will think to buy.
The rule behind this list: a good self-gift either improves something you do every day or gives you something you'll remember. Novelty buys feel good for a week. Daily-use upgrades feel good for years. Every pick below is a specific product, with a note on who it's right for and who should skip it.
Under $25
Kitsch satin pillowcase
$18–$25It feels luxurious every single night, and many people find satin gentler on hair and skin than cotton, with fewer creases and less frizz in the morning. Kitsch's version has a hidden zip so it stays in place, and it's machine washable. It's one of the cheapest ways to make every day start a little better.
- Best for
- Anyone wanting a small, daily luxury.
- Skip if
- You run hot at night. Satin can feel warmer than cotton percale.
LANEIGE Lip Sleeping Mask
$20–$24A thick, berry-scented balm you put on at night and wake up to soft lips. It's a cult favourite for good reason. The little pot lasts for months, and it's the kind of small indulgence that feels special every evening without costing much. It's especially welcome in dry winter months.
- Best for
- Anyone with chronically dry lips.
- Skip if
- You dislike scented or flavoured lip products. Choose Aquaphor instead.
A Domestika course in the skill you keep talking about
$10–$40Watercolour, calligraphy, photography, embroidery, illustration: Domestika's video courses are taught by working creatives, and they often cost less than a takeout dinner on sale. The gift to yourself isn't the course but the hours you'll spend learning something that's just for you.
- Best for
- Lifelong learners and creative people.
- Skip if
- You have a stack of unfinished online courses. A single in-person class may suit you better.
$25 to $50
Aesop Resurrection hand balm
$35–$45Aesop's hand balm smells like an expensive spa (mandarin, rosemary, cedar), absorbs without leaving hands greasy, and comes in a tube that looks good on a desk. It's a small luxury you'll reach for many times a day, which is exactly what makes a treat worth the price.
- Best for
- Anyone with dry hands and a love of good scents.
- Skip if
- You're sensitive to fragrance. Choose an unscented balm.
Paula's Choice 2% BHA exfoliant
$35–$40If you've been meaning to "do something about" your skin, this is the cult product dermatologists and skincare fans have recommended for years. It's a leave-on liquid exfoliant that helps with clogged pores and uneven texture. It's a self-gift you'll see the results of in the mirror.
- Best for
- Anyone with oily skin, clogged pores or dull skin.
- Skip if
- You have very sensitive or dry skin. Start with a gentler routine and patch-test first.
Boy Smells candle
$40–$50Boy Smells candles come in pink-tinted jars and have complex, unusual scents (Kush, Cashmere, Hinoki Fantôme) that make a room feel like a boutique hotel. Lighting a good candle at the end of the day is a small ritual that marks the switch from work to rest.
- Best for
- Homebodies and scent lovers.
- Skip if
- You have cats or asthma. Choose a reed diffuser or skip scents entirely.
$50 to $100
Nespresso Aeroccino 3 milk frother
$90–$100Hot or cold, silky milk foam at the press of a button. It turns home coffee into café-quality lattes and cappuccinos, and it cleans in seconds. It works with any coffee, not just Nespresso. If you're spending $6 a day at a café, it pays for itself in a few weeks.
- Best for
- Latte and cappuccino lovers.
- Skip if
- You drink your coffee black. You won't use it.
lululemon The Mat 5mm
$90–$110A grippy polyurethane top that doesn't slip even when you sweat, with enough cushioning for knees on hard floors. If you've been doing yoga or stretching on a thin, slippery mat, this is a noticeable upgrade that makes you want to roll it out. It's heavy, which is part of why it stays put.
- Best for
- Anyone committing to yoga, pilates or daily stretching.
- Skip if
- You travel with your mat. It's heavy, so choose a lightweight travel mat.
Mejuri everyday jewellery
$60–$100Mejuri built a following on the idea that you don't need to wait for someone else to buy you fine jewellery. Their small gold hoops, chains and rings are made to be worn every day, not saved for occasions. A piece you chose for yourself to mark a milestone carries its own story.
- Best for
- Anyone marking a milestone, like a promotion, a new job or a big birthday.
- Skip if
- You have a metal allergy. Check the materials, and choose solid gold or sterling silver.
A professional massage
$80–$130An hour of real relaxation beats almost any object, especially after a stressful stretch. Book a 60- or 90-minute massage at a local spa or independent therapist, and turn off your phone. If you carry tension in your shoulders from desk work, a deep tissue or sports massage can be a genuine reset.
- Best for
- Anyone stressed, sore or burned out.
- Skip if
- You dislike being touched by strangers. A float tank or spa day may suit you better.
Splurge-worthy ($100+)
Kindle Paperwhite
$150–$170A whole library in one light, waterproof device with a warm-light screen that's easy on the eyes in bed. It's readable in bright sun, and the battery lasts weeks. Readers who get one tend to read more, because a book is always in their bag and borrowing library e-books is free through Libby.
- Best for
- Readers and travellers.
- Skip if
- You love paper books and the feel of turning pages. Some readers never switch.
Bose QuietComfort Ultra headphones
$400–$450Silence on demand for flights, commutes and open offices. Bose has been a leader in noise cancelling for decades, and the QuietComfort Ultra are known for how comfortable they are over long hours. People who own a great pair rarely go back. If you'll use them daily, the cost per use drops fast.
- Best for
- Commuters, travellers and remote workers.
- Skip if
- You mainly want sound for workouts. Get earbuds instead.
Barefoot Dreams CozyChic throw
$150–$180This is the famously soft throw that people buy once and then buy again as gifts. It's plush, drapey and machine washable, and it's the thing you'll grab every evening from October to April. It's expensive for a blanket, but it's used every day for years.
- Best for
- Anyone who lives on the couch in winter.
- Skip if
- You need something washable and cheap for pets or kids. It will pill with rough use.
UGG Tasman slippers
$110–$130Sheepskin-lined slip-ons with a sturdy sole, so they work for the porch, the mailbox and a coffee run as well as the house. They've become a style icon, but the real reason to buy them is that warm feet all winter feel like a luxury. They also hold up for years.
- Best for
- Work-from-home people and anyone with cold floors.
- Skip if
- You need arch support. They're cosy but flat, so choose supportive slippers instead.
Hatch Restore 3 sunrise alarm
$150–$180A bedside light that fades up like a sunrise to wake you gently, plus a sound machine and wind-down routines at night. For people who hate their phone alarm, or who want to stop scrolling in bed, it builds a calmer routine at both ends of the day.
- Best for
- Light sleepers and dark-winter risers.
- Skip if
- You don't want another subscription. Some features need Hatch's paid plan.
Parachute Classic Turkish cotton robe
$110–$130A hotel-quality robe that makes every morning and evening feel like a small spa moment. Parachute's classic robe is soft, absorbent Turkish cotton and gets softer with every wash. If you're still wearing the robe you got at 20, this is the upgrade.
- Best for
- Homebodies and slow-morning people.
- Skip if
- You prefer fleece warmth to cotton. A plush fleece robe is warmer.
How to choose a gift for yourself
Ask yourself three questions:
- What do I use every day that annoys me? A flat pillow, a slow coffee routine, a thin yoga mat, a broken bag. Upgrade that.
- What have I wanted for more than three months? If it’s still on your mind, it isn’t an impulse buy.
- What would help me feel rested? Sometimes the best gift is an experience, not a thing.
On a small budget, our cheap but thoughtful gifts guide has ideas mostly under $25. Several of them, like a photo book of a year you’re proud of, work just as well as a gift to yourself.
The cost-per-use test
A self-gift feels best when you use it often. Divide the price by how many times you’ll realistically use it in a year:
| Gift | Price | Uses per year | Cost per use |
|---|---|---|---|
| Satin pillowcase | $22 | 365 | 6¢ |
| Aeroccino frother | $99 | 300 | 33¢ |
| Bose headphones | $429 | 450 (commutes and flights) | 95¢ |
| Novelty gadget | $30 | 3 | $10 |
It’s not a perfect science, but it explains why daily-use upgrades feel better than impulse buys.
Treat-yourself ideas by occasion
| Occasion | Ideas |
|---|---|
| Birthday | The thing you’ve wanted all year, a solo lunch somewhere nice |
| Promotion or big win | Mejuri jewellery, Bose headphones |
| After a hard time | A massage, Hatch Restore, Barefoot Dreams throw |
| Just because | A candle, a satin pillowcase, a new book |
| New Year | A Domestika course, a yoga mat, a Kindle for a reading goal |
After a hard stretch, you can also build yourself the drugstore spa night from our gift baskets on a budget guide for about $20. Retiring? The plan-matching table in retirement gifts for women works just as well when the next chapter is your own.
Experiences count too
Not every self-gift needs to be an object. A solo lunch somewhere you’ve always wanted to try, a night in a good hotel in your own city, a concert ticket for one, or a day off with nothing scheduled can mean more than anything in a box. If your year has been full of looking after other people, an experience that’s only about you may be the best gift on this list.
Avoid the self-gift regret
Wait 48 hours before any splurge over $100. If you still want it after two days, buy it without guilt. Keep receipts, and check the return policy. A self-gift that doesn’t fit your life is fine to send back.
Frequently asked questions
What is a good gift to buy yourself?
Something that upgrades your daily routine, like a satin pillowcase, a milk frother, a great throw, noise-cancelling headphones or a Kindle, or an experience like a massage or a class.
Is it okay to buy yourself a birthday gift?
Yes. Self-gifting is common and healthy, and it's often the best way to get exactly what you want. Many people set a budget and buy one thing they've wanted all year.
What should I buy myself after a hard year?
Something restorative: a massage, a Hatch Restore to fix your sleep routine, a Barefoot Dreams throw for evenings, or a class in something that's just for you.
How do I justify buying myself something expensive?
Divide the price by how often you'll use it. Headphones used on 500 commutes cost less per use than a $30 gadget used twice. Buy for use, not impulse, and wait a week before a big purchase.